18 September 2017

Mopar® accompanies Elena Novikova to a new record

 

Star cyclist Elena Novikova, spokeswoman for Jeep®, genuine accessories, sets a new record in the indoor twenty-four hour race at Montichiari (Brescia, Italy). Yet another achievement in a career packed with successes, confirming Novikova's affinity with the FCA global brand in terms of determination, passion and a love of constant challenges

 

Ukrainian cycling champion Elena Novikova, a specialist in endurance races, is the new holder of the UMCA Record, set last weekend at the Montichiari (Brescia, Italy) Velodrome, with a distance of 804 kilometres and 672 metres in 24 hours, 46 minutes, 26 seconds. The fixed time records for six, twelve and twenty-four hours, and over the distances of 100 and 200 miles were also calculated during the event, organised by the Ultra Marathon Cycling Association.

 

This supreme cyclist was supported in her impressive feat by Mopar, who shares her determination, passion and love of constant challenges. Elena Novikova is spokeswoman for the FCA global brand's genuine accessories, and at the record-breaking event she was, as usual, accompanied by a Jeep® Renegade personalised with a series of useful, exclusive Mopar Genuine Accessories. Very important are the carriers, especially the tough and versatile bicycle rack installed on the roof rack bars.

 

The sponsorship is based on the values shared by Mopar and Elena Novikova, an expert sportswoman who has achieved many important goals but who remains as ambitious and motivated as ever. The same qualities have characterised the growth of Mopar, the global brand that accompanies FCA customers throughout their motoring experience, by providing technical services and support for all their performance, safety or customisation related needs.

 

The athlete has won many prestigious trophies and pursues new results expressing enthusiasm for her work and tenacity: these are the same values that characterise the daily work of Mopar professionals. These key concepts are complemented by innovation and care for quality which can be found in the smallest details. In addition to style, Mopar is the only brand that can guarantee full product compatibility with FCA vehicles and above all the safety and reliability of genuine accessories made by the vehicle manufacturer itself.

 

Turin, 18 September 2017

 

 

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