28 July 2017

FCA at the XII Italian Ambassadors Conference with its Italian brands


FCA with its brands, which for many are the byword for Italian-made products, attended the XII Ambassadors Conference yesterday in Milan at the presence of the Italian Minister for Foreign Affairs and International Cooperation Angelino Alfano.
The Italian diplomats met in Pirelli HangarBicocca with a select group of Italian businesspeople to discuss how to promote national excellences.
For the occasion, FCA presented a Maserati Quattroporte fitting Pirelli "Color Edition" tyres sporting a striking sidewall decorated with the colours of the Italian flag and a Giulia Quadrifoglio specially outfitted for the Italian Diplomatic Corps.
The cars commanded everyone's attention, further reasserting the "power of beauty" and the "beauty of power" concept embodied in these "Made-in-Italy" branded products.
The presence of FCA at yesterday's conference was one of the activities organised by the Group to create synergies with the national economic system correlated with the government plan to promote the country's economic, cultural and scientific components, fostering "Made-in-Italy" branding by means of the decisive, coordinated and shared commitment of public and private players, in the perspective of across-the-board international dissemination. This is all summed up by the catchphrase "Vivere all'Italiana" (living the Italian way), which is also the name of the government programme.
The diplomatic and consular network and that of the Italian Culture Institutes are called to play an essential role in promoting the finest Italian production abroad, also by using the Italian language as a tool for advancing and identifying them.
In November 2016, the Minster, FCA and Altagamma (the committee which brings together the best cultural and creative mindsets in high-end industries to promote Italian excellence, uniqueness and lifestyle in the world) sealed an agreement for promoting the Italian way of life and the country's superior products internationally.
Fiat Chrysler Automobiles with its most representative and globally well-known brands (namely Alfa Romeo, Maserati and Fiat) have since decided to create various synergies to foster Italian made products.
The diplomatic and consular network together with the Italian Culture Institutes can rely on the collaboration of Altagamma members and FCA to organise activities for promoting Italian style in line with the huge-scale plan for promoting Italian culture abroad and that for promoting the "Made-in-Italy" brand promoted by the Italian Government.


Turin, 28 July 2017



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