01 October 2019

Comment on FCA Sales in Italy for Third Quarter 2019

 

  • Fiat Chrysler Automobiles closed the third quarter of 2019 with sales in Italy totaling more than 86,000 vehicles and market share at 22.4%. In September, sales were up 11.4% year-over-year to 31,400 vehicles
  • Jeep posted a 27.7% sales increase in September with market share 0.45 percentage points higher at 4.0%. Customers of the Jeep Renegade went for the more exclusive trim packages with premium versions accounting for 70% of total sales in September
  • Lancia posted another very positive quarter, with sales up 35.0% year-over-year and market share at 2.9%. In September, the Lancia Ypsilon was the second best-selling model overall and first in the B segment
  • The Alfa Romeo Stelvio and Giulia ranked first in the SUV and sedan D segments, respectively, while the Fiat 124 Spider was first in the H segment with a 30.0% year-over-year increase
  • A total of five FCA models ranked in the Italian top ten in September. These included the Fiat Panda and Lancia Ypsilon (first and second), as well as the Jeep Renegade, Fiat 500X and Fiat 500
  • In addition, the Fiat Panda, Lancia Ypsilon, Jeep Renegade, Alfa Romeo Stelvio, Fiat 500L and Fiat Qubo ranked first in their respective segments for the quarter. The Panda, Ypsilon, Stelvio and Qubo were the leaders in their respective segments for the month. For the year-to-date, the Panda, Ypsilon, Renegade, Stelvio, 500L and Qubo were all segment leaders.

 

FCA closed the third quarter with a significant increase in Italian sales in September, essentially in line with the industry, but with less positive results in July and August. The result for September (Alfa Romeo +33.9%, Jeep +27.7%, Lancia +23.5% and Fiat +3.4%) represents a positive sign for the final quarter of the year. Group market share for the quarter totaled 22.4%, with a particularly strong performance from Lancia, which posted a 35.0% year-over-year increase in sales with share reaching 2.9% (+0.7 percentage points).

 

A real success story for the quarter was the Lancia Ypsilon. The current version, launched in 2011 with a major refresh in 2015, continues to be one of the most popular models in Italy. With continuous updates and new trim packages, the Ypsilon was second only to the Fiat Panda for both the quarter and the month of September. In fact, the Ypsilon is experiencing a second youth and is on track to beat its strong 2018 sales result (of nearly 50,000 units sold) with a 29.5% increase for the year-to-date. The average age of customers purchasing an Ypsilon in 2019 was lower than in 2018, due in part to the success of the Black and Noir special edition launched earlier this year. The Ypsilon has the highest percentage of women customers and a customer base younger than the average for the B segment.

 

Overall, third quarter sales were heavily impacted by results in July and August, with the need to register Euro 6D Temp vehicles influencing sales strategies across the sector. Through consistent sales of Euro 6C and 6D Temp vehicles in the period leading up to the end of August, FCA avoided significant levels of excess stock and, in contrast to many of its competitors, the need to rely on "zero kilometer" vehicle sales to reduce those stock levels. This ensured sales were profitable despite the impact on volumes and share.

 

For Jeep, customers of the Renegade went primarily for the premium Night Eagle, Limited, S and Trailhawk packages with demand for these versions increasing in the third quarter to account for 70% of total sales. The top-of-the-line S version, launched in May, accounted for 7% of total sales.

 

For Alfa Romeo, the Stelvio was the brand's best-selling model, boosted by the attractive range of lease, rental and financing options introduced in the final few weeks of the quarter. There was a 60% year-over-year increase in retail customers purchasing their vehicle via innovative solutions such as rental and leasing typically utilized by business customers. The Stelvio closed the quarter with a 15.0% segment share, while the Giulia continued as the best-selling D-segment sedan.

 

For Fiat, the 500X and Panda posted positive results for the quarter. Driven in part by the new Sport version, the 500X posted its highest monthly sales since March, which saw the launch of the 120th Anniversary version. The Panda continued as the most popular vehicle in Italy for the quarter and year-to-date. The recent launch of the new Trussardi special edition also represented the introduction of the first ever "luxury Panda".

 

The Fiat Panda, Lancia Ypsilon, Jeep Renegade, Alfa Romeo Stelvio, Fiat 500L and Fiat Qubo ranked first in their respective segments for the quarter and the year-to-date.

 

A total of five FCA models ranked in the Italian top ten in September. These included the Fiat Panda and Lancia Ypsilon (first and second), as well as the Jeep Renegade, Fiat 500X and Fiat 500.

 

London, 1 October 2019

 

For further information:
+39.011.0063088
mediarelations@fcagroup.com
www.fcagroup.com

 

 

 

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