Comment on FCA's November Sales in Italy
FCA continued to outperform the industry average in Italy, with unit sales up 10.4% in November (+8.2% for the industry) and 18.7% for the eleven months year-to-date (+16.5% for the industry). November sales totaled more than 41,300 units, pushing market share 60 basis points higher to 28.3%. For the Alfa Romeo brand, sales were up 35.65% on the back of sales of the new Giulia. The other Group brands also posted gains, with sales increasing 27.5% for Jeep, 7.8% for Fiat and 2.3% for Lancia.
In Italy, FCA outperformed the industry once again in November, with sales up 10.4% to more than 41,300 vehicles (industry up 8.2% to nearly 146,000 vehicles). Group market share was 60 basis points higher at 28.3%.
For the eleven months year-to-date, FCA posted unit sales of nearly 491,200 vehicles, an increase of 18.7% (industry up 16.5% to 1,700,000 vehicles). Market share was up 50 basis points over the same period to 28.9%.
FCA continued to dominate the Italian rankings, with a total of six models in the top ten. These included the Fiat Panda, Lancia Ypsilon, Fiat Tipo, Fiat 500X, Fiat Punto and Jeep Renegade.
Fiat posted November sales of more than 30,100 vehicles, a year-over-year increase of 7.8%, and market share was 20.7%.
For the eleven months year-to-date, brand sales totaled more than 359,000 vehicles (+17.4% year-over-year) with share 20 basis points higher at 21.1%.
November saw another month of strong sales performances for all Fiat brand models. The Panda (13,000 units sold in November) and 500 continued to lead the A segment. The 500X (fifth overall) and 500L also dominated their respective segments. The Tipo has firmly established itself in the Italian top ten and continues as one of the most popular C-segment vehicles. The Qubo and Doblò were the best-sellers in the multispace segment.
Lancia posted November sales of nearly 4,400 vehicles (+2.3% year-over-year), accounting for a 3.0% share of the market. Year-to-date, brand sales totaled nearly 61,400 vehicles (+17.65% year-over-year), with market share at 3.6%.
The Ypsilon closed the month as leader in the B segment and the second best-selling vehicle in Italy overall.
Alfa Romeo sales increased 35.65% over November 2015 to 3,300 vehicles with market share 50 basis points higher at 2.3%.
Year-to-date, brand sales increased 17.6% to 33,400 vehicles with market share at 2.0%.
This significant year-over-year increase was primarily due to continued strong sales growth for the new Giulia.
Jeep also maintained its strong momentum, with November sales up 27.5% to more than 3,500 vehicles and market share 40 basis points higher at 2.4%.
For the year-to-date, brand sales in Italy totaled more than 37,400 vehicles (+36.2% over the same period in 2015), with market share up 30 basis points to 2.2%.
Those results were driven by the Renegade, which ranked in the Italian top ten and also continues to dominate the Small SUV segment, together with the Fiat 500X.
London, 1 December 2016