01 March 2018

Comment on FCA’s February Sales in Italy

 

FCA closed February with sales in Italy totaling 48,000 vehicles and market share at 26.4%. Alfa Romeo and Jeep both posted another strong monthly performance, with sales up 18.6% and 79.8% respectively. Driving results for Alfa Romeo were the Giulia and Stelvio, both leaders in their segments. The significant increase for Jeep reflected performance for Renegade and Compass, both leaders in their segments. The Italian top ten was dominated by no less than six FCA models. These included the Fiat Panda, Fiat Tipo, Fiat 500 and Fiat 500X (top four), in addition to the Fiat 500L and Lancia Ypsilon.


FCA sales in Italy in February totaled nearly 48,000 vehicles, with market share at 26.4%. For the two months year-to-date, Group sales totaled 98,700 vehicles with market share at 27.4%.
The Group continued its balanced management of market share and financial results. Sales were particularly strong for Alfa Romeo, which posted an 18.6% year-over-year increase, and Jeep, which posted a 79.8% increase.
Sales for the month were marginally impacted by weather conditions, which prevented some deliveries to the dealer network.
FCA dominated the Italian rankings with a total of six vehicles in the top ten. These included the Fiat Panda, Fiat Tipo, Fiat 500 and Fiat 500X in the top four positions, in addition to the Fiat 500L and Lancia Ypsilon.
FCA renewed, until the end of March, the "Bonus Impresa" initiative first offered to customers in December, doubling its contribution up to €20 million. Together with Italian dealers, the Group is offering incentives to customers looking to buy a vehicle for their business (companies and self-employed).

 

Fiat brand posted February sales of 32,400 vehicles with share at 17.8%. Year-to-date, sales totaled more than 66,900 vehicles and market share was 18.6%.
All the brand's leading models posted positive results. The Panda continued as market leader, with more than 10,200 vehicles sold during the month and a 36.0% share of the A segment. Second was the Tipo, which was also C segment leader with a 20.5% share. Third overall was the 500, which was also second in the A segment with an 18.3% share. Together, the Panda and 500 held a 54.0% segment share. The 500X was fourth overall and first in its segment with an 18.9% share. Also in the top ten was the 500L, leader in its segment once again in February with a 50.8% share.

 

Lancia posted sales of nearly 4,200 vehicles with a market share of 2.3%. Year-to-date, brand sales totaled more than 8,400 vehicles and market share was 2.3%.
The Lancia Ypsilon continued in the top ten and was one of the most popular vehicles in the B segment supported by the all-new product range.

 

Alfa Romeo posted another strong monthly performance, with sales up 18.6% year-over-year to 4,500 vehicles and market share 40 basis points higher at 2.5%.
Year-to-date, sales were up 23.3% to more than 9,000 vehicles and market share was 50 basis points higher at 2.5%.
This result was driven by the Stelvio and the Giulia, both leaders in their respective segments with shares of 15.5% and 17.5%.

 

Jeep sales were up 79.8% to nearly 6,900 vehicles, with market share increasing to 3.8% (vs. 2.1% a year ago).
Year-to-date, brand sales were up 93.5% to 14,300 vehicles and market share was up 190 basis points to 4.0%.
The Renegade, the brand's flagship model in Italy, was the second most popular vehicle in its segment (just behind the Fiat 500X) with a share of 12.7%. The Compass also posted a strong result, continuing as one of the most popular vehicles in its segment with an 11.8% share.

 

London, 1 March 2018

 

For further information:
+39.011.0063088
mediarelations@fcagroup.com
www.fcagroup.com

 

 

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