06 September 2019

2019 Abarth Days, the biggest gathering of the year to celebrate the 70th anniversary of the Scorpion

 

  • There is only one month to go before the most eagerly anticipated event of the year. The biggest European gathering will be staged in Milan on October, 5 and 6 to celebrate the first 70 years of Abarth.
  • The action-packed Abarth Days 2019 will be held in the Milano Innovation District (MIND): test drives on the track and on the road, 124 rally experiences, an exhibition of current and classic cars, an acrobatic area and a gaming and kids area.
  • There are 74 official clubs in the world today and "The Scorpionship" community counts over 111,000 members.
  • An engaging social network activity will involve the entire Scorpion community throughout the event.

 

The countdown for the exciting Abarth Days 2019 has started. The biggest European meeting of the Scorpion will take place on the first weekend of October in Milan and will offer all participants the opportunity to experience two days packed with fun, excitement, adrenaline in the best Abarth style to bring together the many fans and to celebrate the 70th anniversary of the brand with the Scorpion badge.

 

Hosted in the futuristic, new MIND (Milano Innovation District), the two-day event will be as activity-packed as ever. Participants are invited to join test drives on the track and on the road in their own Abarth cars or by the side of an Abarth test driver. Adrenaline will be running high in the taxi drive experience in the passenger seat of the award-winning 124 rally. There will be an exhibition of current and classic cars to learn the secrets and see the cars that made the history of the brand again with the experts of Abarth, an acrobatic area, where stuntmen will perform in extreme tricks on their BMX bikes in addition to gaming areas for grown-ups and children. And there is more because a big surprise will be in store for all fans of the brand. The goal is to beat last year's record number of over 4,000 fans and more than 3,000 test drives. Complete information on the event can be found on the website: https://www.abarth.com/scorpionship/eventi/abarth-day-2019.

 

One of the major news of this edition is certainly the spectacular, approximately three-kilometres-long track, built in the new Science, Knowledge and Innovation Park characterised by an exciting sequence of straights, curves and hairpin bends to sample the trademark handling and performance of all Abarth cars. It will be an unmissable opportunity for fans who choose to take part in the event in their own Abarth (tickets can be purchased online) and for everyone who wants to try out one of the new cars in the Abarth "70th Anniversary" range or experience the thrill of the 124 rally sitting next to a professional driver. On a specific track, visitors can put themselves to the test as co-driver, a key role in rallies, sitting in the passenger seat with a real rally driver at the wheel, sampling the performance of the powerful Abarth 124 rally that won the FIA R-GT CUP for the second year in a row. In another area of Abarth Days 2019, Abarth driving instructors will teach participants how to control sudden loss of grip of the rear axle in complete safety in specially equipped skid cars.

 

In the entertainment area, visitors can use driving simulators, challenge each other with Abarth remote control cars and watch the acrobatic Bike Trial, BMX Flatland and Parkour sessions. There will also be irresistible music, street food and stands selling merchandise and a selection of "Abarth Authentic Accessories powered by Mopar". Of course, the classic cars with the Scorpion badge will be there to reassert the common thread that joins past and present of the brand.

 

In short, the absolute protagonists of the event will the Abarth cars of yesterday and today to be admired or test-driven on the road or on the track in addition to a long string of activities designed for fans of all ages. Various tickets are available for the event with prices starting from 10 Euro (more information and reservations are available on the website https://www.abarthday.com/en/event/9. 

 

The winning and exciting format will satisfy the ever-widening Abarth community in the world. Today, there are 74 official clubs (+80% from 2016 to date), of which 37 are in Italy with over 5,000 members. Of course, the Abarth Clubs will have meeting places for their members and be able to reach out to visitors who have not joined yet at the Abarth Days 2019. Passion for the brand with the Scorpion badge is what brings them all together and is the same sentiment that animates the "The Scorpionship" community, that has been active for three years in the EMEA area and which counts over 111,000 members. New members can sign up free of charge on the https://www.abarth.com/scorpionship website.

 

A strong passion spans across the various generations of customers, always in the spirit of the philosophy of the founder to ensure maximum performance, craftsmanship of each product and constant technical refinement. The legend of the brand started on 31 March 1949 when Carlo Abarth (1908-1979) founded Abarth & C. with driver Guido Scagliarini. Their first car was the 204 A derived from the Fiat 1100. It commanded attention on 10 April 1950 when Tazio Nuvolari drove it to win his last race, the Palermo-Monte Pellegrino. Since then, the history of the Scorpion has broken one motorsports and industrial record after the next, creating an inimitable personality that makes an Abarth car immediately recognisable on everyday streets. The same peculiarities can be found today in the celebratory "70th Anniversary" range offered on the Abarth 595 and Abarth 124 models and distinguished, on the outside, by the dedicated logo that makes them unique and exclusive, and in the extraordinary 595 esseesse, the car inspired by the legendary tuning kit of the sixties, in addition to the Abarth 124 Rally Tribute limited edition, of which only 124 units were made, which celebrates the many victories of the Abarth 124 rally in 2018. This year, the renewed racing spider won the European GT championship with one race to go before the end of the season for the second year running.

 

Performance, fun and heritage. The Abarth Days 2019 will be the most eagerly anticipated event for Scorpion fans from all over Europe, who want to live an unforgettable experience and share their passion for the Italian brand. More surprising news will be revealed at the event in Milan.

 

 

Turin, 6 September 2019

 

 

 

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